Customer Development

Customer Development is a framework to identify and validate potential customers and their needs before developing a product. It involves engaging with customers to understand their problems and testing assumptions through iterative feedback.‍

Why It Matters

Understanding customer needs is crucial in Product Management, especially in AI Product Management, as it helps in making informed decisions about product features and prioritization. It impacts decision-making by ensuring that products meet real-world needs, thus enhancing customer satisfaction. In processes, it plays a significant role by aligning product development with customer insights, fostering a customer-centric approach.‍

How It’s Used

- In product roadmaps, Customer Development helps prioritize features based on validated customer needs.
- During sprints or team discussions, it ensures that the product direction is aligned with customer feedback.
- As part of AI workflows, it involves using data-driven insights to refine product offerings.‍

Related Terms

1. Customer Feedback Loop
2. Customer Journey Analytics
3. Customer Personas

Additional Resources

- What is Customer Development? | Definition and Overview
- Customer Development Process 101 - The PM Guide
- What Is Customer Development?

AI Product Management Context

Revo can assist product managers in executing Customer Development by providing tools for collecting and analyzing customer feedback and interactions, making it easier to iterate on product ideas based on real-world data.