Meet Revo.
The AI Copilot for Product Teams.
Revo anticipates your next move, streamlines your workflows, and lets you focus on what matters — building great products.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Iso 27701 Certificate
Iso 27001 Certificate
AICPA SOC Certificate
GDPR Logo
Close-Button

ICP (Ideal Customer Profile)

An Ideal Customer Profile (ICP) represents a hypothetical customer who would benefit the most from your product or service. This profile includes demographic, behavioral, and psychographic characteristics that align with your business objectives.

Why It Matters

Understanding your ICP helps product managers tailor their strategies to meet customer needs effectively. It impacts decision-making by enabling targeted marketing, improving product development, and enhancing customer satisfaction. Knowing your ICP can significantly improve workflows and team dynamics by aligning efforts to meet core customer needs.

How It’s Used

- ICPs guide the prioritization of features that will satisfy the most valuable customers.
- Teams can focus on solutions that address the specific pain points of the ICP, ensuring alignment with user needs.
- AI models can be trained to predict behavior patterns of the ideal customer, improving personalization and engagement strategies.

Related Terms

- Customer Personas
- Customer Feedback Loop
- Feature Flag

Additional Resources

- What Is Ideal Customer Profile (ICP)? A Guide for Product Management
- Ideal Customer Profiles (ICPs): A Complete Guide
- How to Create an Ideal Customer Profile (ICP)

AI Product Management Context

Revo helps product managers define and refine their Ideal Customer Profiles by providing insights into customer behavior and preferences, enabling the creation of tailored experiences and strategies that align with the ICP.