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Jobs to be Done (JTBD) is a framework used to understand the underlying reasons why customers 'hire' a product or service to fulfill their needs or complete a specific task. It's a customer-centric approach focusing on the outcomes the customer wants to achieve.
Understanding JTBD is crucial for AI Product Managers and Product Managers as it helps in designing products that truly meet customer needs. By focusing on the job rather than the customer demographics, teams can create solutions that lead to better product market fit.
- JTBD influences how product features are prioritized based on customer needs.
- It aids in aligning team objectives with customer expectations, enhancing customer satisfaction and product success.
- JTBD can be used to define product vision and align development with user needs.
- It helps in discussing what features need to be developed next based on the job the product is hired to do.
- Helps in understanding and predicting customer behavior and needs.
- User-Centered Design (UCD)
- Value Proposition
- Problem-Solution Fit
1. Jobs-To-Be-Done Framework | Definition and Overview
2. The Jobs-To-Be-Done framework for Product Managers
3. What is the Jobs-to-be-Done Framework?
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